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Practical insights for real estate agents and brokers on marketing, AI, automation, lead generation, follow-up, niche strategy and building a business that works better behind the scenes.

Why Past Clients Should Be Part of Your Growth Strategy, Not Just Your Holiday Card List | Svolta Marketing Solutions

Why Past Clients Should Be Part of Your Growth Strategy, Not Just Your Holiday Card List | Svolta Marketing Solutionsby: Yvonne HoytPublished on: 11/01/2026

Past clients are often treated as a separate category once the transaction closes. Here's why they should be part of an agent's ongoing growth strategy instead, and what that actually looks like.

Why Past Clients Should Be Part of Your Growth Strategy, Not Just Your Holiday Card List | Svolta Marketing Solutions